Ever post a brilliant photo on Instagram, only to see it garner a few likes? You can’t remember the last time someone commented on one of your posts – oh wait, you can.
It was your mother – how nice of her!
If you are sick and tired of people being disinterested in your content, it is time to begin considering different courses of action that will awaken your follower base and get them interacting with your profile.
While you could definitely buy Instagram likes to encourage the perception of social proof in the eyes of others, there are other tactics you can employ if you don’t have enough spare cash laying around to fund such a campaign.
In this post, we’ll profile some strategies that will help you increase your engagement on Instagram.
1) Tell them what to do
It’s amazing what can happen when you are overt about what you want your readers to do. When you craft a compelling call to action – visit this site, share with your friends if you think they’d enjoy this, hit the like button and you’ll be lucky in love – many people will follow your instructions to the letter.
You can do this in two ways: either in the description, or you can overlay clickable text on top of the photo you are uploading.
Be short, concise, and persuasive, and you’ll get more likes, shares, and comments.
2) Use hash tags strategically
While it is possible to get your current fan base to interact with you at a greater rate, things will get a lot more interesting and entertaining when you bring tons of other like-minded people into the fold.
Making use of hash tags is the best way to do this – by tagging holiday shots with #travel, your diner meal with #foodporn, and a trip to the latest Green Day concert with #music, people who might want to engage with you will be brought to your virtual front stoop.
3) Write compelling descriptions
A picture is worth 1000 words – this well-worn cliché may have some truth to it, but it is often left to the interpretation of the beholder.
On the other hand, Instagram gives you an opportunity to guide the narrative in the description box. You have 2,000 characters to work with, so be sure to use prose that will help your viewer understand what was going through your mind when you shot that sunrise.
If you don’t hash tag stuff, you will have plenty of room to work with, so make your copy count.
4) Engage with others first
You can dress nicely, shower daily, and make sure your breath doesn’t stink. If you don’t get out of your chair and talk to that cute boy/girl across the room, though, it will all be a wasted effort.
Quite simply, this analogy is saying that you need to go looking for other users to follow, and then like and comment on their photos.
Do this, and they will likely reciprocate and better yet, some of their followers will do the same.